PARTICIPANTS
PARTICIPANTS
Ayomikun Okenwa
Ayomikun Okenwa
Research and Study
Research and Study
Sketches and Notes
Sketches and Notes
Wireframes
Wireframes
Mid-designs
Mid-designs
End Product
End Product
Victor Osimen
Victor Osimen
End Product
End Product
CONTEXT
CONTEXT
SmokyLoft aims to create a website that redefines the hookah renting experience, making it more interactive and accessible.
SmokyLoft aims to create a website that redefines the hookah renting experience, making it more interactive and accessible.
THE PROBLEM
THE PROBLEM
Hookah rental websites overwhelm users with old designs and inefficient workflows
Hookah rental websites overwhelm users with old designs and inefficient workflows
Excessive text and little interactivity.
Excessive text and little interactivity.
Limited transparency in pricing and availability.
Limited transparency in pricing and availability.
Poorly organized user workflow
Poorly organized user workflow
Example of a bad interface with too much text
Example of a bad interface with too much text
THE OBJECTIVE
THE OBJECTIVE
A blend of functionality and visuals
A blend of functionality and visuals
Simple navigation - Easy-to-use interface for quick ordering.
Simple navigation - Easy-to-use interface for quick ordering.
Premium Visuals - Stylish, high-quality images of hookahs.
Premium Visuals - Stylish, high-quality images of hookahs.
Ready availability - Every page should has an FAQ and About Us section
Ready availability - Every page should has an FAQ and About Us section
APPROACH
APPROACH
ANALYSIS
ANALYSIS
Learning from Competitors Helps Deliver a Better User Experience
Learning from Competitors Helps Deliver a Better User Experience
Market Demand -
Market Demand -
Identified a growing need for high-quality, convenient hookah delivery services catering to social gatherings and events.
Identified a growing need for high-quality, convenient hookah delivery services catering to social gatherings and events.
Customer Expectations -
Customer Expectations -
Customers value quick delivery, stylish presentation, and a hassle-free ordering process over traditional rental methods.
Customers value quick delivery, stylish presentation, and a hassle-free ordering process over traditional rental methods.
User Selling Point -
User Selling Point -
SmokyLoft differentiates itself by offering steady customer support even after ordering the product.
SmokyLoft differentiates itself by offering steady customer support even after ordering the product.
INSIGHTS
INSIGHTS
Crucial Insights Enhance the User Experience
Crucial Insights Enhance the User Experience
Crucial Insights Enhance the User Experience
Convenience is a priority to users
Convenience is a priority to users
Elegant and classy UI will make the experience memorable
Elegant and classy UI will make the experience memorable
Dark theme, sleek header font and off-whites and blacks give elegant appeal
Dark theme, sleek header font and off-whites and blacks give elegant appeal
HOW MIGHT I...
HOW MIGHT I...
Empathy Fuels Designs That Genuinely Resonate with Users
Empathy Fuels Designs That Genuinely Resonate with Users
Empathy Fuels Designs That Genuinely Resonate with Users
…make ordering a hookah as easy as a few taps on a screen?
…make ordering a hookah as easy as a few taps on a screen?
…design a platform that reflects the premium nature of SmokyLoft?
…design a platform that reflects the premium nature of SmokyLoft?
…optimize functionality to deliver hookahs quickly and reliably?
…optimize functionality to deliver hookahs quickly and reliably?
IDEATING
Ideas Explored Through Creativity = Success
Ideas Explored Through Creativity = Success
Off-white or silvery text to give elegance.
Off-white or silvery text to give elegance.
Short but concise texts drive in the points.
Short but concise texts drive in the points.
Hover functions on frames will give an added feeling of interactivity to the user
Hover functions on frames will give an added feeling of interactivity to the user
TARGET USER
TARGET USER
SKETCHES AND NOTES
SKETCHES AND NOTES
THE JOURNEY
THE JOURNEY
WIREFRAMES
WIREFRAMES
FIRST ITERATION
FIRST ITERATION
END PRODUCT
END PRODUCT
Homepage -
Homepage -
High-end interactive homepage for elegant and engaging visuals.
High-end interactive homepage for elegant and engaging visuals.
Product Page -
Product Page -
Excellent hookah product images and an interactive FAQ.
Excellent hookah product images and an interactive FAQ.
About Page -
About Page -
Engaging brand statements with sleek and modern design.
Engaging brand statements with sleek and modern design.
The Final Product
The Final Product
STYLE GUIDE
STYLE GUIDE
Color Palette -
Color Palette -
Off- White (#F1F1F1) and off-black (#121212) to give a sophisticated look.
Off- White (#F1F1F1) and off-black (#121212) to give a sophisticated look.
Typography -
Typography -
Clean, modern fonts for readability.
Clean, modern fonts for readability.
Icons -
Icons -
Standard industry icons to give a clean refined style
Standard industry icons to give a clean refined style
Colours
primary
accent
Logo
Typography
Heading1 - Semi-bold, 64pt, Besley
Heading2 - Semi-bold, 28pt, Besley
Text1 - Regular, 28pt, Inter
Text2 - Regular, 18pt, Inter
Iconography
Button
Contact Us
REFLECTIONS
REFLECTIONS
WHAT WORKED
WHAT WORKED
Key insights revealed...
Key insights revealed...
Clear concept development of a hookah ordering service.
Clear concept development of a hookah ordering service.
The aesthetic aligns with the brand’s elegant feel, enhancing its appeal.
The aesthetic aligns with the brand’s elegant feel, enhancing its appeal.
Less text and more design frames increases interactivity.
Less text and more design frames increases interactivity.
WHAT COULD BE IMPROVED
WHAT COULD BE IMPROVED
Include user-specific elements like saved orders on the home screen.
Include user-specific elements like saved orders on the home screen.
Implementing user testing to refine design choices further.
Implementing user testing to refine design choices further.
For more inquiries, or to grab coffee, please email me @ okenwaayomikun@gmail.com
For more inquiries, or to grab coffee, please email me @ okenwaayomikun@gmail.com
Thank you for reading.
Thank you for reading.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.