CONTEXT
CONTEXT
A flow of a streaming platform for Need for Speed enthusiasts to stream, watch, and engage with racing content, that goes from home page to stream page with chats.
A flow of a streaming platform for Need for Speed enthusiasts to stream, watch, and engage with racing content, that goes from home page to stream page with chats.
THE DIFFERENCE
THE DIFFERENCE
While other streaming platforms offer a wide variety, NFS Streams focuses on the racing niche to build a more close-knit community.
While other streaming platforms offer a wide variety, NFS Streams focuses on the racing niche to build a more close-knit community.
THE PROBLEM
THE PROBLEM
Racing content platforms lack a focused, community-driven experience.
Racing content platforms lack a focused, community-driven experience.
No dedicated space for Need for Speed-specific content.
No dedicated space for Need for Speed-specific content.
Streaming platforms overwhelm users with cluttered interfaces.
Streaming platforms overwhelm users with cluttered interfaces.
Lack of seamless interaction frustrates users.
Lack of seamless interaction frustrates users.
THE OBJECTIVE
THE OBJECTIVE
Functionality Wins The Race
Functionality Wins The Race
Create a dedicated platform for Need for Speed enthusiasts.
Create a dedicated platform for Need for Speed enthusiasts.
Provide a sleek, intuitive interface for streaming and watching racing content.
Provide a sleek, intuitive interface for streaming and watching racing content.
Foster a strong community with an interactive feature like live chat.
Foster a strong community with an interactive feature like live chat.
APPROACH
APPROACH
ANALYSIS
ANALYSIS
Learning from Competitors Helps Deliver a Better User Experience
Learning from Competitors Helps Deliver a Better User Experience
Target Audience -
Target Audience -
Need for Speed players, casual gamers, and e-sports fans seeking high-quality racing content.
Need for Speed players, casual gamers, and e-sports fans seeking high-quality racing content.
User Pain Points -
User Pain Points -
Overcomplicated interfaces, limited customization options, and poor community engagement.
Overcomplicated interfaces, limited customization options, and poor community engagement.
Market Gap -
Market Gap -
Current platforms lack racing-centric themes, leaving enthusiasts underserved.
Current platforms lack racing-centric themes, leaving enthusiasts underserved.
INSIGHTS
INSIGHTS
Key Insights Facilitate a Better User Experience
Key Insights Facilitate a Better User Experience
Key Insights Facilitate a Better User Experience
Simplified, intuitive interfaces enhance user satisfaction and engagement.
Simplified, intuitive interfaces enhance user satisfaction and engagement.
Racing enthusiasts crave a platform tailored to their specific interests and needs.
Racing enthusiasts crave a platform tailored to their specific interests and needs.
Community-driven features, like live chat, foster deeper connections among users.
Community-driven features, like live chat, foster deeper connections among users.
HOW MIGHT I...
HOW MIGHT I...
Empathy Drives Design That Truly Connects with Users
Empathy Drives Design That Truly Connects with Users
Empathy Drives Design That Truly Connects with Users
…create a platform that caters specifically to Need for Speed enthusiasts
…create a platform that caters specifically to Need for Speed enthusiasts
…design a UI that is both intuitive and racing-themed?
…design a UI that is both intuitive and racing-themed?
…foster a strong sense of community among users?
…foster a strong sense of community among users?
IDEATING
IDEATING
Ideas Explored Through Creativity = Success
Ideas Explored Through Creativity = Success
Ideas Explored Through Creativity = Success
Create a sliding keyword-based recommendation feature.
Create a sliding keyword-based recommendation feature.
Divide the home page into sections: Live Now, Popular Streamers, Higlights
Divide the home page into sections: Live Now, Popular Streamers, Higlights
Curated clips of epic moments and race replays so users can relive the moments.
Curated clips of epic moments and race replays so users can relive the moments.
TARGET USER
TARGET USER
SKETCHES AND NOTES
SKETCHES AND NOTES
WIREFRAMES
WIREFRAMES
FINAL DESIGN
FINAL DESIGN
Homepage -
Homepage -
Includes "Live Now," "Popular Streamers," "Highlights," and personalized recommendations for easy navigation.
Includes "Live Now," "Popular Streamers," "Highlights," and personalized recommendations for easy navigation.
Aesthetic -
Aesthetic -
Bold colors, dynamic elements, and a minimalist design.
Bold colors, dynamic elements, and a minimalist design.
Full-view -
Full-view -
Initial full-view page that is immersive and shows little else unless prompted.
Initial full-view page that is immersive and shows little else unless prompted.
The Final Product
The Final Product
Credit: Electronic Arts
Credit: Electronic Arts
STYLE GUIDE
STYLE GUIDE
Color Palette -
Color Palette -
Varying shades of blue and bright purple to fit the Need For Speed brand
Varying shades of blue and bright purple to fit the Need For Speed brand
Typography -
Typography -
Modern fonts for design and readability.
Modern fonts for design and readability.
Icons -
Icons -
Specifically selected to reflect the branding of NFS Streams.
Specifically selected to reflect the branding of NFS Streams.
Colours
background
brand
cta
Logo
Typography
Heading1 - Bold, 32pt, Montserrat
Text1 - Semi-bold, 16pt, Montserrat
Text2 - Semi-bold, 12pt, Montserrat
Heading2 - Semi-bold, 24pt, Montserrat
Button
#All
REFLECTIONS
REFLECTIONS
WHAT WORKED
WHAT WORKED
Key insights revealed...
Key insights revealed...
Focused Design - The sleek, racing-inspired UI captured the theme of Need for Speed.
Focused Design - The sleek, racing-inspired UI captured the theme of Need for Speed.
Personalization - Sliding keyword-based recommendations improves content relevance.
Navigation - The intuitive layout and accessible design makes it easy for users to explore and enjoy the platform.
Navigation - The intuitive layout and accessible design makes it easy for users to explore and enjoy the platform.
WHAT COULD BE IMPROVED
WHAT COULD BE IMPROVED
Discoverability - Enhance algorithms to surface lesser-known streamers alongside popular creators.
Discoverability - Enhance algorithms to surface lesser-known streamers alongside popular creators.
Event Integration - Increase visibility and promotion of upcoming tournaments and community challenges.
Event Integration - Increase visibility and promotion of upcoming tournaments and community challenges.
For more inquiries, or to grab coffee, please email me @ okenwaayomikun@gmail.com
For more inquiries, or to grab coffee, please email me @ okenwaayomikun@gmail.com
Thank you for reading.
Thank you for reading.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.