CONTEXT
CONTEXT
A flow of a streaming platform for Need for Speed enthusiasts to stream, watch, and engage with racing content, that goes from home page to stream page with chats.
A flow of a streaming platform for Need for Speed enthusiasts to stream, watch, and engage with racing content, that goes from home page to stream page with chats.
THE PROBLEM
THE PROBLEM
Pizza apps overwhelm users with complex workflows and dull interfaces.
Pizza apps overwhelm users with complex workflows and dull interfaces.
Pizza apps overwhelm users with complex workflows and dull interfaces.
Pizza apps lack intuitive, user-friendly designs.
Pizza apps lack intuitive, user-friendly designs.
Complex ordering processes frustrate users.
Complex ordering processes frustrate users.
Clunky customization makes personalization difficult.
Clunky customization makes personalization difficult.
Example of a dull interface
THE OBJECTIVE
THE OBJECTIVE
Usability is Key
Usability is Key
Navigate menus with ease.
Navigate menus with ease.
Customize orders interactively with real-time updates.
Customize orders interactively with real-time updates.
Complete purchases quickly via a streamlined checkout process.
Complete purchases quickly via a streamlined checkout process.
APPROACH
APPROACH
ANALYSIS
ANALYSIS
Learning from Competitors Helps Deliver a Better User Experience
Learning from Competitors Helps Deliver a Better User Experience
Competitive Review -
Competitive Review -
Existing pizza delivery apps have cluttered menus and slow payment processes.
Existing pizza delivery apps have cluttered menus and slow payment processes.
Brand Positioning -
Brand Positioning -
Used Flame Baked Pizza's bold visual identity, such as fiery themes, to design a unique and standout UI.
Used Flame Baked Pizza's bold visual identity, such as fiery themes, to design a unique and standout UI.
User Experience Focus -
User Experience Focus -
Prioritized simplicity and intuitive navigation to ensure a smooth and engaging ordering process for all users.
Prioritized simplicity and intuitive navigation to ensure a smooth and engaging ordering process for all users.
INSIGHTS
INSIGHTS
Key Insights Facilitate a Better User Experience
Key Insights Facilitate a Better User Experience
Key Insights Facilitate a Better User Experience
Users prefer visual clarity in menus.
Users prefer visual clarity in menus.
Interactive and instant feedback mechanisms improve satisfaction.
Interactive and instant feedback mechanisms improve satisfaction.
Checkout simplicity is a strong driver of repeat usage.
Checkout simplicity is a strong driver of repeat usage.
HOW MIGHT I...
HOW MIGHT I...
Empathy Drives Design That Truly Connects with Users
Empathy Drives Design That Truly Connects with Users
Empathy Drives Design That Truly Connects with Users
…design a UI that simplifies ordering without sacrificing customization options?
…design a UI that simplifies ordering without sacrificing customization options?
…use visuals to communicate product quality and variety effectively?
…use visuals to communicate product quality and variety effectively?
…make checkout effortless to reduce cart abandonment rates?
…make checkout effortless to reduce cart abandonment rates?
IDEATING
IDEATING
Ideas Explored Through Creativity = Success
Ideas Explored Through Creativity = Success
A category-focused navigation system for quick browsing.
A category-focused navigation system for quick browsing.
Click and Slider-based customization for pizzas.
Click and Slider-based customization for pizzas.
A persistent ingredients tab that follows users through their journey.
A persistent ingredients tab that follows users through their journey.
TARGET USER
TARGET USER
SKETCHES AND NOTES
SKETCHES AND NOTES
FINAL DESIGN
FINAL DESIGN
Homepage -
Homepage -
Features vibrant visuals of pizzas and current deals.
Features vibrant visuals of pizzas and current deals.
Navigation -
Navigation -
Clear, icon-based structure for easy browsing.
Clear, icon-based structure for easy browsing.
Customization & Checkout -
Customization & Checkout -
Interactive customization tools and a simple, transparent checkout process.
Interactive customization tools and a simple, transparent checkout process.
The Final Product
The Final Product
STYLE GUIDE
STYLE GUIDE
Color Palette -
Color Palette -
Bold reds, oranges, and neutrals to evoke warmth and appetite.
Bold reds, oranges, and neutrals to evoke warmth and appetite.
Typography -
Typography -
Clean, modern fonts for readability.
Clean, modern fonts for readability.
Icons -
Icons -
Carefully chosen to reflect Flame Baked Pizza’s branding.
Carefully chosen to reflect Flame Baked Pizza’s branding.
Colours
primary
accent
cta
Logo
Typography
Heading1 - Semi-bold, 16pt, Inter
Text1 - Medium, 16pt, Inter
Text2 - Medium, 14pt, Inter
Heading2 - Semi-bold, 12pt, Inter
Iconography
Orders
Cart
Search
REFLECTIONS
REFLECTIONS
WHAT WORKED
WHAT WORKED
Key insights revealed...
Key insights revealed...
Intuitive navigation ensured users could quickly find what they wanted.
Intuitive navigation ensured users could quickly find what they wanted.
Customization tools offered a playful yet functional experience.
Customization tools offered a playful yet functional experience.
Checkout simplicity led to reduced friction in transactions.
Checkout simplicity led to reduced friction in transactions.
User Navigation Efficiency
User Navigation Efficiency
Comparing the number of clicks required to place an order.
WHAT COULD BE IMPROVED
WHAT COULD BE IMPROVED
Adding features for accessibility, such as voice navigation or high-contrast themes.
Adding features for accessibility, such as voice navigation or high-contrast themes.
Implementing user testing to refine design choices further.
Implementing user testing to refine design choices further.
For more inquiries, or to grab coffee, please email me @ okenwaayomikun@gmail.com
For more inquiries, or to grab coffee, please email me @ okenwaayomikun@gmail.com
Thank you for reading.
Thank you for reading.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.
UX THAT DELIVERS, EVERYTIME.